Actualités Packaging

New ways to connect with consumers using socially and emotionally engaging brand packaging

By Lisa Baer How can you create packaging that engages consumers emotionally, especially through social media? S.W.I.M. (Savvy Women in Marketing) founder Ann Hoeger and I hosted an Influencer Salon in early October with some of Chicago’s top executives in branding and packaging to discuss their ideas on engaging consumers through virtual touch and sight. During this curated discussion we covered innovative ideas and emerging trends, along with sharing and learning from a peer group of experienced…


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