Veille Packaging

The Coca-Cola Company owned Fanta brand has introduced new special edition packs for the Swedish market that allows consumers to draw and colour in their own designs onto the bottle label. Developed in conjunction with Constantia Flexibles, the ability to draw on the pack has been achieved via a white OPP film label with a whitened varnish area. The label developed has lead to a Fanta promotion to interact with Swedish consumers. Fanta drinkers simply design their own label with crayons and submit…