Veille Packaging

Scott Jost of Studio One Eleven explains why packaging designers need to embrace new predesign research methods to deliver packaging that wows consumers. By Anne Marie Mohan, Senior Editor, Packaging World As Einstein wisely said, “If you always do what you always did, you always get what you always got.” This is especially true with package design, where traditional methods of post-design consumer testing are stifling innovation and slowing product speed to market. In today’s world, where consumers…