Packaging Monitoring

Luxury labels drive packaging innovation

"As the standard of luxury packaging grows ever higher, brands increasingly use foils to give consumers a multi-sensory experience. Across every consumer goods market, inks, laminates, foils and coatings – aided by new print techniques – impart texture and intrigue to packs, meeting the trend for sophisticated, “haptic” packaging (that is, packaging that provides a sense of touch)."


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