Packaging Monitoring

Malibu, the world’s ‘favourite’ coconut flavoured rum, has launched a new ‘connected’ bottle which will be sold exclusively in UK Tesco stores from the beginning of September. The 40,000 ‘connected’ bottles are using Near Field Communication (NFC) in what is believed to be the largest global deployment of this technology on a consumer product in alcohol. All bottles will have an accompanying neck-tag to provide the consumer with a clear explanation.