Packaging Monitoring

The world of packaging is evolving as materials and consumer tastes change, leading to some incredible innovation. Today’s consumer is becoming ever more refined and de-sensitised to marketing messages, which provides both a challenge and an opportunity for brands. Packaging design is arguably as important in terms of product differentiation as logo design, and this hotly contested design space can often foster breakneck innovation.As with every field of design, there are trends and movements over…