Packaging Monitoring

By Daphne Allen in Packaging Design on July 08, 2016 Mylanta has always been known for its teal bottle. So when Gigi Leporati was charged with modernizing the brand, she wanted the new bottle to be reminiscent of the legacy package. She didn’t, however, want Mylanta to be known as “yesterday’s brand,” says the marketing director of digestive health for Infirst Healthcare, which had just licensed Mylanta from McNeil Consumer Healthcare. “The most challenging part of the process was to balance legacy…