Packaging Monitoring

Here’s how Pinnacle Foods’ packaging design for two new distinct lines of Wish-Bone dressings lets consumers know that the bottled products are premium, yet affordable.   Two premium lines of Wish-Bone dressings from Pinnacle Foods launched in tandem in February use distinctive packaging designs. The “double debut” marked the first innovations for Wish-Bone products in 10 years and the first since Pinnacle’s acquisition of the brand from Unilever in 2013. Better-for-you Wish-Bone E.V.O.O. and flavorful…